The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive technologies are set to create revolution in the retail sector. Amongst each one of these new tech styles, image recognition has been mapped out because the emerging technology which has the potential to generate the highest impact on sales.
With image recognition technology cellular apps, systems and additional software can identify consumers from their facial features. In fact, this technology may also be used to identify different objects based on their features. Consequently the entire world has become a shop windowpane for the customers where they can find direct link from the pictures of products published on a billboard or in magazines acquiring them to the online site or physical location of a retailer. Customers can have more personal retailpriceoptimization.com knowledge with this technology as it allows systems and software to react to an individual. This enables the buyers to find as well as scan their desired products very easily and quickly, which, help bridge the gap between on the web stores and physical shops. The technology allows the gadgets and/ or website to become intuitive and they react in an engaging method with the consumers. Actually, image recognition technology has the potential to be an authentic driving pressure for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to create visual searches for the particular products they select at their products. They can enjoy a fully individualized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and interact with products. And all these can be performed by just scanning the picture on their smartphone or tablet. Numerous brands are already by using this technology for their online and mobile customers to make product searching even more interactive and faster. In general, most of such apps allow customers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is produced to the consumers.
With such technologies retailers will have enormous opportunities; however, the benefits of these technology are yet to be realized completely. Based on the recent market styles the experts have opined that around 12% individuals are expected to be using picture reorganization technology by 2014. The retail sales too will be considerable up, thanks to these technologies. Image reputation technology also makes on-line transactions safer by improving the protection perspective of online or mobile payme.